Local Business Spotlight

Valley Sports Connection: A Legacy of Family and Community in New Market

Nestled in the heart of New Market o  Congress Street, Valley Sports Connection has been a cornerstone of the local athletic community for years. More than just a store, it stands as a testament to the strength of family business and the dedication to serving athletes, teams, and businesses throughout the Shenandoah Valley. 

Founded with a commitment to quality and personalized service, Valley Sports Connection has remained family-owned, ensuring that every customer who walks through its doors is met with expertise, care, and a genuine passion for sports. The store has built a reputation for providing high-quality athletic apparel, uniforms, shirts, and gear. While catering to local schools, recreational leagues, businesses, and individuals in need of custom printing and embroidery. Whether outfitting a school  team or supplying gear for a weekend softball league, Valley Sports Connection has been the go-to resource for athletes of all levels. 

The longevity of Valley Sports Connection in the community is a testament to its unwavering commitment to excellence. Over the years, it has adapted to the evolving needs of local athletes, offering a wide range of products from top brands in athletic apparel.  Beyond retail, the store has played a vital role in supporting local sports programs, ensuring that teams have access to the best uniforms and clothing available. 

What sets Valley Sports Connection apart is its deep-rooted connection to the community. As a family-owned business, it understands the importance of fostering relationships, not just transactions. Generations of athletes, coaches, and parents have relied on its expertise, making it a trusted name in New Market and beyond. 

In an era where big-box retailers dominate, Valley Sports Connection continues to thrive by staying true to its values—quality, service, and community. It’s more than a store; it’s a legacy, ensuring that local athletes have the gear they need to succeed while keeping the spirit of family business alive in the Shenandoah Valley.  Get in touch with Josh for all your sports uniform needs.

 The Valley Sports Connection is located at:

9395 S Congress Street , PO Box 1158

New Market, VA 22844

 540-740-3322